BOX
Strategy Toolkit
Temps suggéré
30 minutes
Niveau de Difficulté
Moyen
Matériels Nécessaires
Participants
The Context Canvas® is the framework we use to help you understand the context. Use this template to map out the trends with your team, and share different perspectives. It will help you to look for drivers outside your own company and have a conversation about the forces that (could) shape your business now and in the future. The Context Canvas® was created by David Sibbet, of the Grove International.
When most teams begin to unpack the context of their product or organization, they take a myopic point of view that is rooted in the here and now. The Context Canvas® is meant to help you and your team expand your thinking beyond the boundaries of your product and organization, to have a deeper conversation about what’s going on in the world and what’s changing that will affect your business in the future.
Important to know is that this canvas starts to add real value after you have revisited it a couple of times. The first time, using the canvas will serve to get the top-of-mind trends for your team mapped out. Revisiting, it becomes easier for team-members to add evidence for trends, or to actively hunt for trends that you and your team did not identify the first time. Those are the dark horses that can come out of nowhere, simply because they are not on your organization’s map: those are the developments to start to look for.
Source : Design a Better Business
Une bonne conception s’appuie sur une compréhension profonde de la personne pour laquelle vous concevez. Les designers ont beaucoup de techniques pour développer ce type d’empathie. Une carte d’empathie (empathy map) est un outil pour vous aider à synthétiser vos observations et en tirer des insights inattendus.
A strategy that balances the tension between focus and flexibility, by consciously keeping open other market options: those that will enable you to mitigate risk and to increase value with minimum effort.
What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever? Imagine how you will appear on magazine covers. What’s the word on the street? Creating a cover story will help you get into a future state of mind. The Cover Story Canvas was created by David Sibbet, of the Grove International.
Business Model Innovation & Proposition de Valeur Centrée Client
