Fermer ce champ de recherche.

Cover Story Vison ® Canvas

Strategy Toolkit
Creative Toolkit

Temps suggéré
45 minutes

Niveau de Difficulté

Matériels Nécessaires

  • 1 poster Cover Story Vision imprimé
  • Marqueurs
  • Post-it


  • Equipe Design, stratégie, projet
  • 3-5 personnes

Cover Story Vison ® Canvas

What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever? Imagine how you will appear on magazine covers. What’s the word on the street? Creating a cover story will help you get into a future state of mind. The Cover Story Canvas was created by David Sibbet, of the Grove International.



The cover story canvas ® challenges you and your team to project yourselves in the future: how will the world respond to what you have accomplished at that time. Mind you, this tool will (probably) not provide you with a turnkey vision. But it will challenge you to think beyond the realm of the known and safe. Why else would there be a story about your company in one of the world’s bestselling magazines? This canvas will provide you with plenty of material you can use when formulating your actual vision. Furthermore, because it’s tactile and visual, the vision canvas will elicit tons of feedback.

To get started, huddle as a team (or, even better, multiple teams) and have a thoughtful discussion about what magazine you’d like to be featured in once you’ve achieved your vision. It’s important to have this conversation, as the tone, voice, and readership of the particular magazine make a big difference. Whatever you decide on, you’ll find this conversation fun and stimulating.

Once you’ve decided on your magazine, move on to the headline. What are the biggest, most inspirational headlines you can think of? How are you changing the world (or at least your organization) with your idea? This article will talk about your major achievement, but will also recount the story of where you started and how you got to your a-ha moment. What’s the bottom line, the facts and figures that support the headline? Capture those as well.

As in any magazine article, there’s going to be some kind of interview component. What questions will be asked? How will you answer? How will your skeptics show up? What are people saying on social media?

Now comes the fun part! Draw your story. Magazines are very visual. Make your magazine cover story visual as well. Who or what’s on the cover? How will this grab the reader (i.e., your team)?

Source : Design a Better Business

A regarder

Autres outils


VRIO Canvas

VRIO is a business analysis framework that forms part of a firm’s larger strategic scheme.

Lire »

Formation en ligne en e-learning – self-service

business model canvas

Apprenez à créer un modèle économique innovant avec le Business Model Canvas©

Les 20, 21 et 23 juin 2022

Peter Keates


Business Model Innovation & Proposition de Valeur Centrée Client

Le 11 Juin 2024

Workshop en ligne Créer un Business Model Durable ou Circulaire

Apprenez à créer un modèle économique durable ou circulaire avec le Flourishing Business Canvas©


Recevez nos études et invitations à nos webinaires !