Cover Story Vison ® Canvas

Strategy Toolbox

Temps suggéré
45 minutes

Niveau de Difficulté

Matériels Nécessaires

  • Cover Story Vision® imprimé
  • Marqueurs
  • Post-it


  • Equipe de Direction, CoDir, Design, stratégie, projet
  • 3-5 personnes


Télécharger le canvas A4

What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever? Imagine how you will appear on magazine covers. What’s the word on the street? Creating a cover story will help you get into a future state of mind. The Cover Story Canvas was created by David Sibbet, of the Grove International.


The cover story canvas ® challenges you and your team to project yourselves in the future: how will the world respond to what you have accomplished at that time. Mind you, this tool will (probably) not provide you with a turnkey vision. But it will challenge you to think beyond the realm of the known and safe. Why else would there be a story about your company in one of the world’s bestselling magazines? This canvas will provide you with plenty of material you can use when formulating your actual vision. Furthermore, because it’s tactile and visual, the vision canvas will elicit tons of feedback.

To get started, huddle as a team (or, even better, multiple teams) and have a thoughtful discussion about what magazine you’d like to be featured in once you’ve achieved your vision. It’s important to have this conversation, as the tone, voice, and readership of the particular magazine make a big difference. Whatever you decide on, you’ll find this conversation fun and stimulating.

Once you’ve decided on your magazine, move on to the headline. What are the biggest, most inspirational headlines you can think of? How are you changing the world (or at least your organization) with your idea? This article will talk about your major achievement, but will also recount the story of where you started and how you got to your a-ha moment. What’s the bottom line, the facts and figures that support the headline? Capture those as well.

As in any magazine article, there’s going to be some kind of interview component. What questions will be asked? How will you answer? How will your skeptics show up? What are people saying on social media?

Now comes the fun part! Draw your story. Magazines are very visual. Make your magazine cover story visual as well. Who or what’s on the cover? How will this grab the reader (i.e., your team)?


The vision canvas will help you co-design the vision as well as the 5 bold steps to achieve that vision. Additionally, using this tool, your team will be able to clarify what supports your vision, what challenges your vision, and what opportunities are created in working toward your vision. Best of all, the vision canvas will help you derive design criteria for your business model(s) and strategy.

A vision statement is sometimes called a picture of your company in the future. But it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. When creating your initial vision statement you are essentially articulating your dreams for your business. This should stand as a reminder of what you’re trying to accomplish together. It may apply to your entire company or to a single division of the company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go?”

Probably the greatest aspect of the vision canvas is that your entire vision, including actions, supports, opportunities, and challenges, will be on one sheet of paper – not a book! It’s simple to share and easy to translate into concrete guidelines that decision makers (and executors) need to get their jobs done. Even better, creating a visualization of the vision, based on this canvas, will help you spread the word.

Regardless of the approach you choose to compose your vision, you’ll need to involve the right people. This includes the decision makers as well as everybody else! A vision without actions or ambassadors to carry the message forward is worth no more than the paper it’s printed on, no matter how well crafted.

Source : Design a Better Business

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