The set of potential market opportunities that you can address with your core resources and capabilities. These can be varied options, related to different types of applications for different types of customers.

With the Investment Readiness Level, you now have a way to quantify the progress of a product, project, or company help you make investment decisions, whether you’re a team leader, manager, or investor.

Once you’ve found your riskiest assumptions you’ll need a way to figure out how best to test and measure them in a quantitative way. The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.