Notre sélection de livres au service de l'innovation et de l'entrepreneuriat

Voici notre sélection de livres que nous avons apprécié en 2018, et que nous vous recommandons de lire en 2019 (si ce n'est déjà fait) !

La discipline entrepreneuriale: 24 étapes pour développer une entreprise avec succès. Préface d’Yves Guillemot

L’essentiel pour lancer votre entreprise avec succès !

Tout est dit de manière synthétique par Bill Aulet, professeur au MIT et multi-entrepreneur.

Il propose une approche rigoureuse et structurée en 24 étapes, pleine de bon sens, en incluant les bonnes questions à se poser et les erreurs à éviter.

En s’appuyant sur des exemples concrets, Bill Aulet invite le lecteur à suivre pas à pas les bonnes pratiques qui le mèneront vers le succès et à trouver les bons premiers clients.

Des exemples concrets sont proposés à chaque étape et sont facilement utilisables.

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge.

There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.

As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process.

Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn’t compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.

Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

L’autoroute du millionnaire : La voie express vers la richesse

Allez à l’école, obtenez de bons diplômes et un poste de cadre. Achetez votre résidence principale dès que possible, limitez les dépenses au maximum et épargnez 10% de vos revenus.
Si vous suivez ces recommandations, vous serez effectivement peut-être riche un jour… mais pas avant de nombreuses années !
Ou bien, oubliez ces conseils et devenez riche maintenant.
Car, contrairement à la croyance populaire relayée par les différents gourous de l’argent qui prônent un enrichissement lent sur plusieurs décennies, il existe une Voie rapide vers la richesse, une Autoroute qui décrit exactement comment MJ DeMarco, entrepreneur parti de zéro, est arrivé à devenir multimillionnaire et quasi-retraité trentenaire en respectant les 5 commandements qui mènent vers la richesse.
Grâce à ce livre, qui va littéralement changer votre vie, vous comprendrez – quelles sont vos idées erronées sur l’argent, et pourquoi vous ne deviendrez jamais riche en restant sur la file de droite toute votre vie, avec un boulot de salarié ; – comment vous sentir riche dès à présent, même sans un rond ; – comment vous enrichir en créant une entreprise dans le bon secteur ; – comment faire exploser votre valeur nette de plus de 400 % (et dire adieu aux rendements boursiers à 8 % ! ) ; – et bien d’autres conseils pour acquérir le bon esprit et oser vous mettre sur la file de gauche avant d’être trop âgé pour pouvoir vraiment profiter de la vie !

The Automatic Customer: Creating a Subscription Business in Any Industry

Ce livre expose les différents types de business « Netflix-like », basés sur une souscriptions d’abonnement.

Après avoir listé les 9 types de business de ce type possibles (dont certains auxquels on pense moins intuitivement que Netflix…), l’auteur propose quelques ratios clés pour voir si un business de ce type peut être rentable de façon pérenne.

Utile que vous soyez entrepreneur voulant lancer ou optimiser un business de ce type ou que vous soyez investisseur en bourse et vouliez apprendre à analyser rapidement ce type d’activité.

https://www.amazon.fr/Automatic-Customer-Creating-Subscription-Business/dp/0241247004

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare.  So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh  reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

https://www.amazon.fr/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1984822454/

The 10X Rule: The Only Difference Between Success and Failure

Achieve « Massive Action » results and accomplish your business dreams!

While most people operate with only three degrees of action–no action, retreat, or normal action–if you′re after big goals, you don′t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of « Massive Action, » allowing you to blast through business clich s and risk–aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the « Estimation of Effort » calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

https://www.amazon.fr/10X-Rule-Difference-Between-Success/dp/0470627603/

From Impossible To Inevitable: How Hypergrowth Companies Create Predictable Revenue

Aaron Ross is the best-selling author of Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Salesforce.com.

Called “The Sales Bible of the Silicon Valley,” the book has been #1 on amazon’s telemarketing list for over 2 years. His newest book, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue, details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years).

Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

Aaron founded Predictable Revenue, a consulting company that helps b2b companies triple sales growth & create self-managing sales teams.

Aaron is also the founder of PebbleStorm, which is helping 100 million people “make money through enjoyment” by combining happiness and money. His clients include: Oracle, Acquia, Digium, Crunched, SalesForce, Servosity, and Responsys.

https://www.amazon.fr/Impossible-Inevitable-Hypergrowth-Companies-Predictable/dp/1119166713/

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

#1 New York Times Bestseller

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (« the greatest manager of his or any era ») drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove’s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization’s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

https://www.amazon.fr/Measure-What-Matters-Google-Foundation/dp/0525538348/

Cracked It!: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants

For most of us, solving complex problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony show us how, using a rigorous, practical and proven four-step approach.

Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help you tackle any challenging business problem. Using detailed case examples, the authors guide us through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

Written in an accessible and engaging style, Cracked It! provides compelling stories of both good and bad problem solving and solution selling from diverse contexts. We learn how a new CEO quickly sized up a problem facing an aging retail chain and implemented a strategic solution that worked for him before, only to experience disastrous results; how an industrial designer of MRI scanners saw his design problem through the eyes of a child, leading him to reimagine the scanner experience; and how a seasoned scientist failed to convince people that too much sugar causes obesity, while a shrewd rival successfully sold an alternative story incriminating fatty food.

Cracked It! will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

In his new book, The Digital Transformation Playbook, Columbia Business School faculty David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking.

Drawing on case studies from GE to British Airlines, and Wawa to The New York Times, Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value.

With practical frameworks and nine step-by-step planning tools, Rogers reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Many books offer advice for Silicon Valley start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age.

https://www.amazon.fr/Digital-Transformation-Playbook-Rethink-Business/dp/0231175442/

Cassez la baraque ! Capitalisez sur vos passions

Aujourd’hui, chacun peut gagner de l’argent en s’adonnant à ses passions. Comment réussir à imposer son image personnelle et devenir influent sur les réseaux sociaux pour capitaliser sur ses hobbys ?

Après avoir développé dans un ouvrage best-seller l’importance de construire une marque personnelle forte pour réussir en tant qu’entrepreneur, Gary Vaynerchuck compile, dans son nouvel ouvrage, les témoignages de ceux qui se sont enrichis, sur les plans financier et personnel, grâce à leur maîtrise des médias sociaux et leur grande habileté à tirer le meilleur parti de ces outils.

Dans ce livre vivant, concret et stimulant, il passe en revue les principaux réseaux sociaux afin de permettre à chacun, qu’il soit agent immobilier ou danseur amateur, de choisir la plate-forme idéale pour décliner son contenu.

Ses conseils théoriques et tactiques aideront les mobinautes à « casser la baraque » aussi bien sur des réseaux reconnus comme Twitter, Facebook, YouTube et Instagram qu’avec des plates-formes audios, comme Spotify, SoundCloud et iTunes, ou vocales, comme Alexa, l’assistant personnel d’Amazon.

Alors que vous croyez parfois tout connaître de ces médias, vous découvrirez des astuces innovantes et des variantes ingénieuses qui vous permettront d’améliorer encore votre influence auprès de vos abonnés, mais aussi, d’annonceurs potentiels.

Cassez la baraque ! est le livre indispensable pour réussir, tout en vivant en accord avec vous-même.

https://www.amazon.fr/Cassez-baraque-Capitalisez-sur-passions/dp/2744067083/