
Les 20, 21 et 23 juin 2022
Peter Keates
Masterclass
Business Model Innovation & Proposition de Valeur Centrée Client
BOX
Strategy Toolbox
Temps suggéré
90 minutes – à 3 semaines pour l’étude
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
The Market Opportunity Navigator is designed to help you master your market opportunity strategy and find out where to play.
A market opportunity is a specific application of your firm’s abilities for a specific set of customers.
To set a promising strategy, you need to understand which market opportunities exist for us, which of them are the most attractive and which to focus on.
The Navigator is a simple startup tool that offers a structured and easy to apply framework covering these questions with 3 clear step.
Use our worksheets to find the best answers, and visualize them, so that choice becomes more apparent.
The Market Opportunity Navigator not only gives you the ability to deliberately plan your strategy, but also to reflect and adjust it as you progress through your learning journey.
To make this learning process broad and complete, we recommend that you use the Market Opportunity Navigator together with other key methods and business tools. Specifically, the Navigator is designed to work seamlessly with the Business Model and Value Proposition Canvases, created by Alexander Osterwalder and Yves Pigneur, and with the Lean Start-up methodology, created by Eric Ries and Steve Blank.
The Navigator – which provides the macro view of the landscape of opportunities – adds an essential level of analysis to the micro-planning of the Business Model and the Value Proposition Canvases, and helps you set your strategic boundaries properly, so that you can engage in meaningful lean cycles of experimentations.
Together, these methods reinforce each other and create a powerful suite of tools. Use this powerful combination to set your strategy for success.
Source : WheretoPlay.co
Once you’ve found your riskiest assumptions you’ll need a way to figure out how best to test and measure them in a quantitative way. The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.
Téléchargez le Business Model Canvas en Français en grand format
pour travailler le modèle économique de votre projet ou entreprise.
Business Model Innovation & Proposition de Valeur Centrée Client