Invented in Japan by Yasuo Matsumura, the Lotus Blossom technique adds focus and power to classic brainstorming. Once mastered, the technique helps you create more and higher quality ideas for products and services, find innovative ways of improving your business, and helps you solve a variety of problems you frequently encounter.

The set of potential market opportunities that you can address with your core resources and capabilities. These can be varied options, related to different types of applications for different types of customers.

Whether you’re designing a new Value Proposition, Business Model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after. Design criteria are not formulated from thin air. Rather, design criteria incorporate information from your business, vision, customer research, cultural and economic context, and mindset that you have formed along the way.