Whether you’re designing a new Value Proposition, Business Model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after. Design criteria are not formulated from thin air. Rather, design criteria incorporate information from your business, vision, customer research, cultural and economic context, and mindset that you have formed along the way.

With the Investment Readiness Level, you now have a way to quantify the progress of a product, project, or company help you make investment decisions, whether you’re a team leader, manager, or investor.