The set of potential market opportunities that you can address with your core resources and capabilities. These can be varied options, related to different types of applications for different types of customers.

When you’re finding that everyone’s ideas are falling in and around the same areas of exploration, it’s time to expand the boundaries of your thinking. This is a perfect time to use a creative matrix.

If you want to make positive, future-oriented change in your organization you’ll need to go beyond writing long-winded paper visions and come to a shared agreement about what you are going to fight for together, and what steps you are going to take to get “there.” The 5 bold steps canvas is a perfect tool to align your teams in your organization. The 5 Bold Steps Vision® Canvas was created by David Sibbet, of the Grove International.