BOX
Strategy Toolkit
Temps suggéré
90 minutes à 3 semaines
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.
The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.
Source : WhereToPlay.co
A strategy that balances the tension between focus and flexibility, by consciously keeping open other market options: those that will enable you to mitigate risk and to increase value with minimum effort.
Les designers de toutes les disciplines partagent des approches remarquablement similaires en matière de processus créatif, que nous avons définies comme «le double diamant».
Chaque spécialité de design a une approche et des méthodes de travail différentes, mais le processus de création présente des points communs.
Business Model Innovation & Proposition de Valeur Centrée Client
