Attractiveness Map

BOX
Strategy Toolkit

Temps suggéré

90 minutes à 3 semaines

Niveau de Difficulté
Expert

Matériels Nécessaires

  • 1 poster Attractiveness Map imprimé en grand format
  • Marqueurs
  • Post-it

Participants

  • Equipe Design, CODIR, stratégie, projet
  • 3-5 personnes

Attractiveness Map

 

What is it?

Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.

 

Why is it important?

This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.

 

How is it done?

The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.

Source : WhereToPlay.co

A regarder

Autres outils

Tools

Experiment Canvas

Once you’ve found your riskiest assumptions you’ll need a way to figure out how best to test and measure them in a quantitative way. The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.

Lire »
Tools

GENERATE YOUR MARKET OPPORTUNITY SET

The set of potential market opportunities that you can address with your core resources and capabilities. These can be varied options, related to different types of applications for different types of customers.

Lire »
Tools

Design Your Agile Focus Strategy

A strategy that balances the tension between focus and flexibility, by consciously keeping open other market options: those that will enable you to mitigate risk and to increase value with minimum effort.

Lire »
Les 20, 21 et 23 juin 2022

Peter Keates

Masterclass

Business Model Innovation & Proposition de Valeur Centrée Client

Le 11 Juin 2024

Workshop en ligne Créer un Business Model Durable ou Circulaire

Apprenez à créer un modèle économique durable ou circulaireavec le Flourishing Business Canvas©
CRÉER UN MODÈLE ÉCONOMIQUE OU UNE ENTREPRISE DURABLE​