Les 20, 21 et 23 juin 2022
Peter Keates
Masterclass
Business Model Innovation & Proposition de Valeur Centrée Client
BOX
Strategy Toolkit
Temps suggéré
90 minutes à 3 semaines
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.
The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.
Source : WhereToPlay.co
Un biais cognitif est une distorsion dans le traitement cognitif d’une information. Le terme biais fait référence à une déviation systématique de la pensée logique et rationnelle par rapport à la réalité.
What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever? Imagine how you will appear on magazine covers. What’s the word on the street? Creating a cover story will help you get into a future state of mind. The Cover Story Canvas was created by David Sibbet, of the Grove International.
Business Model Innovation & Proposition de Valeur Centrée Client
