BOX
Strategy Toolkit
Temps suggéré
90 minutes à 3 semaines
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.
The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.
Source : WhereToPlay.co
Le Customer Experience Canvas vous permet de travailler plusieurs dimensions de ce que vivent vos clients et imaginer et créer de nouvelles expériences client.
Une bonne conception s’appuie sur une compréhension profonde de la personne pour laquelle vous concevez. Les designers ont beaucoup de techniques pour développer ce type d’empathie. Une carte d’empathie (empathy map) est un outil pour vous aider à synthétiser vos observations et en tirer des insights inattendus.
DECOUVREZ LES sites pour co-créer en ligne votre
Business Model Innovation & Proposition de Valeur Centrée Client
