BOX
Strategy Toolkit
Temps suggéré
90 minutes à 3 semaines
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.
The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.
Source : WhereToPlay.co
Voici un exemple de workshop à personnaliser, pour générer des idées de marketing expérientiel.
The Context Canvas® is the framework we use to help you understand the context. Use this template to map out the trends with your team, and share different perspectives. It will help you to look for drivers outside your own company and have a conversation about the forces that (could) shape your business now and in the future. The Context Canvas® was created by David Sibbet, of the Grove International.
Le Flourishing Business Canvas a été conçu de manière systémique, il saisit pleinement le véritable contexte de toute entreprise humaine : l’environnement qui contient la société et l’économie créée par la société. Par conséquent, le Canvas est inclusif et soutient les besoins et les objectifs de tous les types de parties prenantes.
Business Model Innovation & Proposition de Valeur Centrée Client
