BOX
Strategy Toolkit
Temps suggéré
90 minutes à 3 semaines
Niveau de Difficulté
Expert
Matériels Nécessaires
Participants
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
This visualization helps you in determining your most attractive options, at a given point in time, so that you can make an informed decision about your primary market opportunity– one that relies less on intuition or suffers from the biases that we all have.
The attractiveness of each market opportunity is based on the potential it bears and on the challenge in pursuing it. The rating of each option on both dimensions results in its location on the map.
Source : WhereToPlay.co
When you’re finding that everyone’s ideas are falling in and around the same areas of exploration, it’s time to expand the boundaries of your thinking. This is a perfect time to use a creative matrix.
Voici un exemple de workshop à personnaliser, pour générer des idées de marketing expérientiel.
Les 10 Types d’Innovation sont issus du travail de recherche de la société Doblin, ce Canvas fait partie intégrante de la méthode d’innovation de Doblin.
Business Model Innovation & Proposition de Valeur Centrée Client
