The Market Opportunity Navigator

Strategy Toolbox

Temps suggéré
90 minutes – à 3 semaines pour l’étude

Niveau de Difficulté

Matériels Nécessaires

  • The Market Opportunity
  • Navigator Canvas imprimés
  • Marqueurs
  • Post-it


  • Equipe de Direction, CoDir,
  • Design, stratégie, projet
  • 3-5 personnes

The Market Opportunity Navigator

The Market Opportunity Navigator is designed to help you master your market opportunity strategy and find out where to play.

A market opportunity is a specific application of your firm’s abilities for a specific set of customers.
To set a promising strategy, you need to understand which market opportunities exist for us, which of them are the most attractive and which to focus on.

The Navigator is a simple startup tool that offers a structured and easy to apply framework covering these questions with 3 clear step.

  • Market Opportunity Set
  • Attractivness
  • Agile Focus Dartboard


Use our worksheets to find the best answers, and visualize them, so that choice becomes more apparent.


The Market Opportunity Navigator not only gives you the ability to deliberately plan your strategy, but also to reflect and adjust it as you progress through your learning journey.

To make this learning process broad and complete, we recommend that you use the Market Opportunity Navigator together with other key methods and business tools. Specifically, the Navigator is designed to work seamlessly with the Business Model and Value Proposition Canvases, created by Alexander Osterwalder and Yves Pigneur, and with the Lean Start-up methodology, created by Eric Ries and Steve Blank.

The Navigator – which provides the macro view of the landscape of opportunities – adds an essential level of analysis to the micro-planning of the Business Model and the Value Proposition Canvases, and helps you set your strategic boundaries properly, so that you can engage in meaningful lean cycles of experimentations.

Together, these methods reinforce each other and create a powerful suite of tools. Use this powerful combination to set your strategy for success.

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