Once you’ve found your riskiest assumptions you’ll need a way to figure out how best to test and measure them in a quantitative way. The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.

Les designers de toutes les disciplines partagent des approches remarquablement similaires en matière de processus créatif, que nous avons définies comme «le double diamant».

Chaque spécialité de design a une approche et des méthodes de travail différentes, mais le processus de création présente des points communs.

The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve. How does this problem or opportunity show up in their lives? How do they experience it? How do they interact with you?