Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.

Les 10 Types d’Innovation sont issus du travail de recherche de la société Doblin, ce Canvas fait partie intégrante de la méthode d’innovation de Doblin.

Storytelling Canvas BOXStrategy Toolbox Temps suggéré90 minutes Niveau