BOX
Strategy Toolbox
Temps suggéré
60 à 90 minutes
Niveau de Difficulté
Participants
VRIO is a business analysis framework that forms part of a firm’s larger strategic scheme.
The basic strategic process that any firm goes through begins with a vision statement, and continues on through objectives, internal & external analysis, strategic choices (both business-level and corporate-level), and strategic implementation.
The firm will hope that this process results in a competitive advantage in the marketplace they operate in.
VRIO falls into the internal analysis step of these procedures, but is used as a framework in evaluating just about all resources and capabilities of a firm, regardless of what phase of the strategic model it falls under.
VRIO is an initialism for the four question framework asked about a resource or capability to determine its competitive potential: the question of Value, the question of Rarity, the question of Imitability (Ease/Difficulty to Imitate), and the question of Organization (ability to exploit the resource or capability).
The Question of Value: « Is the firm able to exploit an opportunity or neutralize an external threat with the resource/capability? »
The Question of Rarity: « Is control of the resource/capability in the hands of a relative few? »
The Question of Imitability: « Is it difficult to imitate, and will there be significant cost disadvantage to a firm trying to obtain, develop, or duplicate the resource/capability? »
The Question of Organization: « Is the firm organized, ready, and able to exploit the resource/capability? » « Is the firm organized to capture value? »
If you want to make positive, future-oriented change in your organization you’ll need to go beyond writing long-winded paper visions and come to a shared agreement about what you are going to fight for together, and what steps you are going to take to get “there.” The 5 bold steps canvas is a perfect tool to align your teams in your organization. The 5 Bold Steps Vision® Canvas was created by David Sibbet, of the Grove International.
Because market opportunities can vastly differ in their attractiveness, you need to understand their characteristics. The Attractiveness Map allows you to visually depict the evaluation of your market opportunities, so you can better grasp their upsides and downsides, and compare them with each other.
Business Model Innovation & Proposition de Valeur Centrée Client
